Lead Generation Specialist
Find and qualify businesses that need our AI and enterprise software, start conversations by email, phone and LinkedIn, and book meetings that turn into customers in the United States, Europe, Africa and India.
About the role
The Baap Company builds 14 AI and business software products, from AI Workflow Automation, the AI Voice Agent and CCTV AI to BoardView, Baap CRM, Baap Commerce and HRMS, plus security, EdTech and custom software services. We are growing fast in the United States, Europe, Africa and India, and we need someone who loves starting conversations with businesses and turning them into qualified sales meetings.
As our Lead Generation Specialist, you will own the top of our sales funnel: researching target companies, reaching decision-makers, qualifying their needs and booking meetings for our sales team and founders. You will work closely with the Director, Sales and the marketing team, and your work will directly decide how fast we grow.
What you will do
- Build target lists of companies and decision-makers (founders, CEOs, CIOs, heads of HR, operations and sales) in our focus industries: manufacturing, logistics, education, healthcare, real estate, government, retail and SMBs
- Run multi-channel outreach by email, phone and LinkedIn, with personalized messages that connect a prospect's problem to the right Baap product or service
- Qualify leads by understanding the prospect's business, current tools, budget, timeline and decision process
- Book meetings and demos for the sales team and keep a healthy calendar of qualified conversations every week
- Nurture interest from inbound enquiries, webinars, website forms and WhatsApp until the prospect is ready to talk to sales
- Keep the CRM accurate: log every activity, update lead stages and hand over complete notes so no context is lost
- Test and improve messaging, sequences and target segments, and share what works with sales and marketing
- Report weekly on outreach activity, response rates, meetings booked and pipeline created
What we are looking for
- 1 to 3 years of experience in lead generation, business development, inside sales or as an SDR/BDR, ideally for software (SaaS), IT services or technology products
- A track record of generating leads and setting up meetings with business decision-makers, with numbers you can talk about
- Experience converting businesses to software products or services, or supporting a sales team that does
- Excellent written and spoken English; confident on calls with founders and senior leaders
- Comfortable with LinkedIn and LinkedIn Sales Navigator, email outreach and sequencing tools, and a CRM
- Organized, persistent and self-driven, with the curiosity to learn our products quickly
- Willingness to work overlap hours with US and European time zones when campaigns need it
Nice to have
- Experience selling to the United States, Europe, the Middle East or Africa
- Familiarity with tools such as Apollo, ZoomInfo, Lusha, HubSpot or similar
- Basic understanding of CRM, ERP, HRMS, AI automation or security technology
- Hindi or Marathi in addition to English
How we measure success
- Qualified meetings booked each month
- Sales-qualified opportunities and pipeline created
- Response and conversion rates across outreach channels
- Quality and completeness of CRM records
Why join The Baap Company
- Sell a broad portfolio of 14 AI and business software products plus services, so there is a fit for almost every business you talk to
- Work directly with the sales leadership and founders, and see the impact of your work on company growth
- A clear path to grow into Account Executive or sales leadership roles as the company expands
- Learn AI, automation and enterprise software from the engineers who build it
How to apply
Email your resume to info@baapcompany.com with the subject "Lead Generation Specialist". Include a short note on the best lead generation result you have achieved, such as meetings booked, pipeline created or deals influenced.